The broadband market in Germany

Broadband access is essential for maximizing the opportunities that the Internet offers both now and in the future. It takes high-speed Internet connections to make innovative technologies and products worthwhile for companies, consumers and government agencies.

As a starting point, let us address some questions about the nature of the current broadband market in Germany. What is the nature of the current broadband market? Which factors will have a critical effect on the growth of the market? And how will the market develop in the future? All of these questions will help address the task that “Deutschland Online 3” has set itself — i.e. finding answers to questions that offer key insights into developing the potential of the broadband market.

Key Findings

• According to the experts, integrated business models for access, communications and content (Triple Play) will dominate the market by the year 2015.
• Communications (e.g. Voice over IP) and content will be the most significant broadband market segments over the next few years.
• Internet and video telephony — including in the form of Triple Play offerings — will be the central drivers behind the future expansion of broadband Internet, in the eyes of the experts.