Broadband content

Content is an important broadband market segment with huge potential. Only broadband Internet makes it easy and fun to use web-based digital content like music, videos and online video games. Conversely, interesting content also contributes to more people getting connected to broadband.

The increase in the number of people with broadband access and the constantly higher transmission speeds means that new product design and marketing opportunities are opening up for content providers. This is why “Deutschland Online 3” examines which products and end devices have a future in the broadband market and what experts see as the essential factors contributing to or hampering the growth of the content market.

Key Findings

• With regard to broadband content use, experts predict the strongest rate of growth to be for Video on Demand; Video on Demand usage in households is forecast to reach around 23% in 2015.
• The percentage of households using Music on Demand offerings is expected to rise to around 31% by 2015 and for online gaming offerings to over 16%.
• In the eyes of the experts, the features that are especially relevant to the success of broadband content are an offering’s scope and flexibility in terms of when it can be used; for consumers a reasonable price and fast downloading are particularly important.
• More than anything else, the absence of mature digital rights management (DRM) is hampering the development of the broadband content market.
• Experts predict the most important end device for future broadband content usage will be a combination of television and set-top box.