Internet TV

The current state of affairs can be summed up as follows: TV was yesterday - and Internet TV is not yet today. What is certain is that the future of television lies with Internet TV. This development is based on the many inherent advantages of Internet TV: more personal choice in using the medium, a previously unknown degree of user convenience and - in combination with the diffusion of HDTV - an enormous improvement in quality. Reason enough for "Deutschland Online 4" to analyze the most important aspects of Internet TV. Which products and services will play a role in this medium? How will Internet TV change the character of TV as we know it? And how can Internet TV be financed so that as many people as possible can use it?

• In Germany people associate substantial advantages with Internet TV; they also have high expectations for the medium and a high willingness to use it.
• A major increase in the number of Internet TV users to more than seven million is expected by 2015.
• Consumers' biggest interest in Internet TV lies in access to local information, education and sports.
• A good price-performance ratio of the relevant offerings is the most important success factor for Internet TV.
• Most people would prefer Internet TV to be financed through advertising.