The Author

Bernd W. Wirtz studied business administration at Cologne, London and Dortmund. His doctoral thesis was on “Strategic Management in the Media Market” and his promotion as professor at the University of Zurich was for “Success factors in Business Relationship Management”. Bernd W. Wirtz has served as a private lecturer at the University of Zurich since 1999. From 1999 to 2004 Wirtz held the chair of business administration at the University of Witten/Herdecke. Since 2004 he has served as department head of information and communication management at Speyer University. He has also been active as a management consultant for Munich-based Roland Berger & Partners, and as a manager for Andersen Consulting (Accenture), Strategic Competency Group, Frankfurt a. M.